Key points at a glance

In 2025, many players are engaging in various games that not only provide entertainment but also enhance their discernment skills.

The most popular games

A top panel at the ASEAN Gaming Summit takes a particular focus on KYC in the Philippines, with Manavia Limited’s Frank Schuengel drawing out key insights from Sumsub’s Philippines Head of Business Development Chuan Wee Lye and S5 Casino CEO Greffin Manibo.

The panelists address the perceived challenges and evolution of KYC processes from both compliance and operational perspectives. Despite initial resistance from operators and players regarding the burdensome nature of KYC, there is a recognition that these practices are becoming more accepted due to technological advancements and increased awareness.

Operators have increasingly optimized KYC procedures to ensure regulatory compliance while maintaining an enjoyable user experience. The conversation also addresses how Filipino consumers generally respond to KYC requests, particularly regarding their comfort level with data sharing and identification processes.

Key insights include the balancing act required to ensure compliance without alienating users, the adoption of technology such as AI to refine KYC processes, the role of operators in impressing upon potential clients the value of robust KYC implementations, and the underlying importance of establishing trust between operators and users.

Panelists emphasize the potential of KYC data beyond simple verification, such as using it to monitor user activities for fraud prevention. The future landscape of KYC in the gaming industry appears to be shifting towards a greater reliance on technology, forcing operators to adapt to evolving regulatory environments and player expectations.

Highlights

  • KYC is often seen as a hurdle by both operators and players, but reassessing this perception is key.
  • Modern KYC processes have become streamlined due to growing consumer awareness and adoption of technology.
  • Compliance can coexist with operational efficiency, and optimized KYC procedures can enhance user onboarding experiences.
  • Operators need to adopt creative incentives to make KYC less of a barrier for users.
  • Effective KYC processes are essential for combating fraud, including issues like multi-accounting and bonus abuses.
  • AI tools can significantly aid in the KYC process and enhance fraud detection capabilities.
  • The industry is slowly moving towards a situation where technology could allow verification without traditional KYC documents.

Key Insights

  • Changing Perceptions of KYC: Whereas KYC was traditionally viewed with skepticism, both players and operators in the Philippines are beginning to recognize its necessity and advantages, facilitating a better user experience.
  • Technological Integration for Seamless KYC: Advances in technology, including AI, are streamlining KYC processes and making it easier for operators to collect and verify user information while maintaining compliance.
  • KYC as a Dual Tool for Growth: Beyond compliance, KYC data serves a strategic function for operators by enabling them to analyze customer behavior and monitor potential fraudulent activities, ultimately leading to better financial performance.
  • Balancing User Experience and Compliance: Operators must navigate the fine line of ensuring robust KYC practices while also keeping the onboarding process as effortless as possible for users. Creative incentives can elevate user engagement without sacrificing essential compliance measures.
  • Shift Away from Traditional Verification Methods: The future of KYC may see a transition away from conventional identification documents, using technology to verify identity in more efficient and less invasive manners.
  • Staying Ahead of Regulatory Changes: As regulations tighten, operators must be proactive in adopting compliance technologies that keep them ahead of the curve, thus ensuring they not only meet requirements but also set industry benchmarks.
  • Growing Significance of Player Privacy Concerns: Engaging with users who prioritize privacy, particularly in the rapidly changing cryptocurrency landscape, necessitates that operators develop trust through transparent and secure KYC processes.

The transition towards a more age-inclusive, technology-driven KYC landscape in the Philippine gaming industry highlights the industry’s adaptability and foresight in nurturing a responsible and compliant gaming environment as it continues to evolve. With the mounting reliance on data and innovative solutions, operators have the opportunity to redefine user experiences while meeting regulatory expectations effectively.

Potential changes to investment structure

The Star is also in discussions with Investment Holdings Pty Ltd, controlled by the Mathieson family, for a possible AU$100 million ($60.4 million) subscription. If confirmed, Bally’s investment would be reduced to $200 million ($120.8 million).

The Star’s Board said it ‘unanimously supports’ the transaction, pending an independent expert’s confirmation that the deal is in the best interest of shareholders.

A formal information booklet, including recommendations and expert analysis, will be submitted to the nation’s financial regulator ASIC and distributed to investors in May 2025, ahead of a shareholder vote in June 2025.